A Little Thought
Love your fellow passengers
You've had a bad day, it’s raining, someone jumps the bus queue, or won’t move down the carriage to let you on the train.
At some point, we’ve all wished people were more considerate to one another on public transport. Pet hates also include people playing loud music on their mobiles, dropping litter, eating smelly food and not giving up seats to those obviously more in need.
But now a capital-wide campaign has been launched to get commuters to show a little more love for their fellow travellers.
The talents of Oscar nominated director Mike Figgis have been enlisted to make a short film being shown in cinemas across the capital this month.
It tells four parallel stories showing how the travel experience could be improved for all, if people just showed a little more thought for each other.
It’s backed up with a poster campaign on buses and in Tube station’s carrying the slogan ‘A little thought from each of us. A big difference for everyone’.
It features five cartoon characters making pledges, ranging from ‘I will offer my seat’ and ‘I won’t play my music out loud’ to ‘I will try to remember what it is like to be 14 again’.
Speaking at the campaign launch, Ken Livingstone, Mayor of London, said:
“Public transport is for all Londoners and a little thought from each of us will make a big difference.
“This campaign simply asks us to think about the effect of our behaviour on other passengers.”
Clare Tickell, Chief Executive of NCH, the children’s charity said: “All Londoners, young and old, have a responsibility to consider others when using public transport and we need to ensure passengers can travel safely.”
Samantha Mauger, Chief Executive of Age Concern London, added: “Inconsiderate behaviour can increase the fear of crime, particularly among older people.
“This innovative approach to dealing with this issue is to be welcomed and we hope passengers of all ages begin to realise that their behaviour can at times annoy or irritate others.”
More information
To view the short film and for more details visit: www.tfl.gov.uk/togetherforlondon.
Page updated: 19 Feb 2008