The Council and Hackney Food Partnership have joined forces to deliver a Sugar Smart campaign that aims to reduce excessive sugar consumption in the borough. This involves working with schools, early years, workplaces, community groups, leisure centres and independent cafes and restaurants to raise awareness and take actions to reduce sugar.
With sugary foods and drinks available everywhere, cheap, and heavily promoted by the food industry, we consume far too much sugar. Some people, particularly children, adolescents and those on low incomes consume excessive amounts, many times greater than the maximum intake of 7 teaspoons of sugar for adults and 5-6 teaspoons for children each day.
Such excessive sugar consumption is a major cause of unacceptably high levels of tooth decay and obesity in the borough. One in 7 children in Hackney are already obese by the time they start primary school, rising to 1 in 4 when they leave in Year 6. High consumption of sugary drinks is also linked to increased risk of Type II diabetes.
For more information on sugar, please see our infographic:
Get Sugar Smart
Find out more about how to take action on sugar:
Information for workplaces, community organisations, leisure centres and café / restaurants will be made available in the coming months.
Sugar Smart survey - your views and feedback
Sugar Smart Hackney started with a borough-wide survey to find out what Hackney residents think about sugar and what action they think should be taken to reduce its consumption.
The survey closed on 30 October. The results will be made available in December.
About the Sugar Smart campaign
Sugar Smart Hackney is part of Sugar Smart UK, a national campaign run by the Jamie Oliver Food Foundation and Sustain.
For more information on Sugar Smart Hackney, contact firstname.lastname@example.org.